App store optimization is one of the best app promotion guides, which helps increase app ranking and installs as well as ensures developers gain huge revenues. However, some developers fail in promoting their apps by app store optimization. The reason why they face this trouble is that they ignored these 7 most common app store optimization mistakes. Hence, read following parts to get rid of that.
Lack major keywords in title
As is known to all, optimizing title is one of the most important parts of app store optimization. Developers pay more attention to it. But some of them still make mistakes. At the first, they forget to design subtitle. Subtitle offers developers a good place to show keywords, which can improve keywords ranking and increase installs. So forget to add subtitle will affect app ranking and installs. Another situation is adding subtitle but forget to add major keywords, which not only causes lose attraction for
As is known to all, optimizing title is one of the most important parts of app store optimization. Developers pay more attention to it. But some of them still make mistakes. At the first, they forget to design subtitle. Subtitle offers developers a good place to show keywords, which can improve keywords ranking and increase installs. So forget to add subtitle will affect app ranking and installs. Another situation is adding subtitle but forget to add major keywords, which not only causes lose attraction for users, but also affects users know app actual functions.
Add lots of keywords to title
In order to expand keywords coverage and increase app ranking, many developers add lots of keywords to the title, which is one of the most common app store optimization mistakes. It makes the title too long and causes confusion for users. Remember to add the most important keywords to the title, which will make users know your app functions easily and increase installs.
Ignore statistic analysis
App Store Optimization is a long-term process, so when you optimize keywords, next, you need focus on statistic analysis. Analyzing whether keywords coverage reaches your expectation and why some keywords ranking is low. Analyzing this statistic, you can seize more chances to adapt keywords on time. Besides that, it also helps you maintain and increase major keywords ranking, which will ensure your app rank at higher charts.
Blindly add competitive words
Adding competitive words is useful to improve keywords and app ranking. So developers try their best to select competitive words and add them to their apps. Some developers add competitive words to app title, which will make your app refused by Apple because it’s same with others. If you want to use competitive words, you would better put them in the keywords field.
In addition, don’t use competitive words that little irrelevant to your app in spite of these words with high difficulty. Some developers find competitive words rank higher, then they add them to their app. However, they forget their apps still have a huge difference with competitors, so keywords between 2 parties are different. Blindly using these keywords not only affects your app ranking at searching results but also decrease installs.
Compete for keywords with high difficulty
Keywords with high difficulty will increase app ranking at searching results and attract users to download. So when you utilize app store optimization, you need to seize keywords with high difficulty. But remember to choose that according to your app features, market and searching habits of target users, which ensures you select the most relevant keywords to your app.
Reviews are one of the most important factors on app store optimization, which easily attracts lots of users and increase installs. Therefore, developers try their best to optimize app reviews to gain positive of that. Some of them would rather fake reviews to increase installs and gain huge profits. While it will make their apps removed from App Store. Once you face this trouble, all of your efforts will be void. It’s so pity.
If you want to gain positive reviews, you can induce users to offer authentic reviews by appreciating words and rewards. In addition, you can ask your friends and families to provide positive reviews. Remember you need to ensure these reviews coincide with your app features.
Sometimes we find some apps rank at high charts suddenly. That’s because developers fake installs. Although it will keep these apps rank at top charts and attract users to install, its effect is short. What’s more, once Apple checks up that, these apps will be removed, even their accounts will be closed. Hence, you need avoid this condition. While if you want to boost your app to top charts, we will offer safe and efficient ways to help you. Read this article to master useful tips.
App store optimization helps promote your app more easily. It increases keywords and app ranking for a long time, which attracts lots of users to download. However, there still are 7 most common app store optimization mistakes. Hence, when utilizing app store optimization to promote your app, you need be careful for that and avoid being in this trouble. It will increase your app ranking and installs without hurdle.